Sources of Likes for Brand Pages & Facebook Insights (Part 2)

[Originally posted on Analytics.ae which is now discontinued and merged into Digitalks.me]

In first part of this 3 post series I uncovered what the different sources of Page Likes within Facebook & outside Facebook’s interface.

Now in this Part 2 of the post I focus more about different documentations from Facebook to find more about these Like Sources and the differences in between them.

In the Part 3, I’ll discuss some gaps I have found in the way Facebook Insights calculates and interprets the data.

What are the different Like Sources as per Facebook?

There is no standard answer to this from Facebook as this is where Facebook has failed to pay attention to details. Different documentation provided from Facebook lists different sources, different explanations and there is no consistency. The multiple sources I am referring to here are:

pdf likes 1

pdf likes 2

  • Facebook Insights Hover Explanations found within online version of Facebook Insights

hover explanations

In below table in first column you’ll see the different sources of Page Likes as per documentation provided on Facebook Insights by Facebook on this page. Second column shows the label names used by Facebook on the web based version of Facebook Insights (like above screen shot). Third column shows field names you can find in the Excel when you export the Facebook Insights data. Next two columns show that explanations of each source found on the documentation and on hover within Facebook Insights. Fifth column shows the explanations found in the one of the PDF documents provided by Facebook for explanation of Page Insights.

Field Names as per Facebook Insights DocumentationsLabel names used in Facebook InsightLabel name in Excel ExportDescription as per DocumentationDescription as per Facebook Insights (Hover Explanations)Description as per Facebook Insights PDF Document v1
page_suggestionAdmin Invitepage_suggestionPeople who liked your Page through an invite from an adminSameSame
timelineTimelinetimelinePeople who liked your Page from the Likes section of their own Timeline or someone else'sSamePeople who added your page to their Likes on their Timeline.
adsAds and Sponsored StoriesadsPeople who clicked "Like" in an Ad or Sponsored Story pointing to your PagePeople who clicked "Like" in an Ad or Sponsored Story pointing to your Page. This does not include likes that occurred on the Page after clicking on or viewing your ad.People who clicked “Like”
in an ad or Sponsored Story pointing to your Page. This
does not include view-through or click-through Likes that occurred after people viewed your ad.
registrationAdmin RegistrationregistrationPeople you added to your Page as adminsSameSame
mobileMobilemobilePeople who liked your Page from a mobile deviceSameSame
wizard-suggestionNo mention foundNo mention foundPeople who liked your Page in the New User Wizard when registering for Facebook-Same
profile-connectNo mention foundNo mention foundPeople who liked your Page on the Page itself or in a News Feed or ticker story-Same
external-connectLike Box and Like Buttonexternal_connectPeople who liked your Page from an external site using a Facebook social pluginSameSame
recommended-pagesFacebook Recommendationsrecommended_pagesPeople who liked your Page from a Recommended Pages unit on the right column of FacebookSameDoesn't exist in PDF
favoritesPage Likes Another PagefavoritesOther Pages that have liked your PageSamePages that have liked your Page.
apiThird-Party AppsapiPeople who liked your Page through an app developed by a third partySamePeople who liked your Page via
an application developed by a third party.
page-browserPage Browserpage_browserPeople who liked your Page using Facebook's Page BrowserSameSame
hovercardOn HoverhovercardPeople who liked your Page from the popup window they get when they hover over a link that leads to your PagSameDoesn't exist in PDF
searchSearch ResultssearchPeople who liked your Page from their search resultsSameDoesn't exist in PDF
page-profileOn Pagepage_profilePeople who liked your Page on the Page itselfSameDoesn't exist in PDF
tickerTickertickerPeople who liked your Page from a story they saw about it in tickerSameDoesn't exist in PDF
like-storyFriend Referralslike_storyPeople who liked your Page from a story they saw about a friend liking itSameDoesn't exist in PDF
Doesn't exist in DocumentsOn Photophoto_snowliftNo explanation exists in Facebook DocumentsPeople who clicked the like button on the flyout viewer on a photo published by your Page.Doesn't exist in PDF
Doesn't exist in DocumentsOn Videovideo_flyoutNo explanation exists in Facebook DocumentsPeople who clicked the like button on a video published by your Page.Doesn't exist in PDF

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