Sources of Likes for Brand Pages & Facebook Insights (Part 1)

[Originally posted on Analytics.ae which is now discontinued and merged into Digitalks.me]

Do you own a Facebook Brand page or do you analyze one (or several) like me then sooner or later you’ll seek answers to some of questions like this.

How Fans like my Brand page? What % of my fans comes from Organic sources? Is paid advertising working for fan growth of my page? Does Paid Advertising influence my organic growth as well? Do I need to continue with Facebook advertising?

In order to answer some of these questions, it is important to understand what the different sources of Page Likes are. Facebook provides data to find out how fans like your page which can help us uncover answers to above questions.

What are Page Like Sources for Facebook Brand Pages?

Like Sources are the common places / modules within or outside Facebook which allows users to “like” your Facebook brand page. There are multiple places within Facebook where the “Like” box appears and Facebook Social Plugins allow us to embed a Like box on an external website where also a user can possibly become Fan of a page.

What are the different sources where potential Fans are exposed to Like Buttons to like Brand pages?

  • Admin Invite – People who liked your Page through an invite from an admin

Admin Invite

  • Timeline – People who liked your Page from the Likes section of their own Timeline or someone else’s

Timeline

  • Ads and Sponsored Stories – People who clicked “Like” in an Ad or Sponsored Story pointing to your Page. This does not include likes that occurred on the Page after clicking on or viewing your ad.

Ads and Sponsored Stories

  • Mobile – People who liked your Page from a mobile device

Facebook Likes by Mobile Devices

[Don’t forget to read the part 2 of this blog post. Find the link at the end of this post]

  • Like Box and Like Button – People who liked your Page from an external site using a Facebook social plugin

Like Box and Like Button

  • Facebook Recommendations – People who liked your Page from a Recommended Pages unit on the right column of Facebook

Facebook Recommendations

  • Page Likes Another Page – Other Pages that have liked your Page

Page Likes Another Page

  • Page Browser – People who liked your Page using Facebook’s Page Browser

Page Browser

  • On Hover – People who liked your Page from the popup window they get when they hover over a link that leads to your Page

hover

  • Search Results – People who liked your Page from their search results

search

  • On Page – People who liked your Page on the Page itself

On Page

  • Ticker – People who liked your Page from a story they saw about it in ticker

Ticker

  • Friend Referrals – People who liked your Page from a story they saw about a friend liking it

friend referral

  • On Photo – People who clicked the like button on the flyout viewer on a photo published by your Page.

on photo

  • On Video – People who clicked the like button on a video published by your Page.

on video

Where you can find data about sources of Page Likes within Facebook Insights?

Facebook Like Sources

After you login to Facebook Insights, click on “Likes” tab on the top and scroll down to bottom right of page where you’ll find the sources of Page Likes under main heading “Where Your Likes Came From” and sub-heading “Like Sources”. In Data Export you can find this data in the second tab/sheet of the excel file.

Click here to read the part 2 of this blog post.

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  • Taleb Kabbara

    I love this blog post Mohit! How many clients doze off when they read Facebook insights without knowing what the sources really are? I am using this article in a presentation soon to explain to the client what each and every source metric is. Thanks for sharing!

    • Thanks for your great feedback Taleb!

  • Naveen

    Hi Mohit, It’s an awesome article which gives valuable information about facebook insights. I’ll share this with my team.

    Thanks,
    Naveen

  • Joelyn Wong

    I went a little nutty trying to figure out what are all these sources of likes and your post made my day. Looking forward to you 3rd series.

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