Announcing The State of Web Analytics in the Middle East Survey (2013)

As you know, the Middle East is growing very fast in terms of Digital Marketing and every day we can notice new digital activations from all sorts of brands. Not to mention measuring these campaigns is significantly important to understand what works and what doesn’t work. In order to understand how digital marketers in Middle East conceive Web Analytics I did a survey last year in 2012 in which close to 50 experienced digital marketers in Middle East participated and some amazing findings were revealed. [Read more…]

The State of Web Analytics in Middle East (2012) Survey Results

[Originally posted on Analytics.ae which is now discontinued and merged into Digitalks.me] 

Analytics.ae conducted a research into The State of Web Analytics in Middle East (2012) with a focus to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business. [Read more…]

The State of Web Analytics in the Middle East Survey (2012)

[Originally posted on Analytics.ae which is now discontinued and merged into Digitalks.me] 

Welcome to Analytics.ae. This is a blog dedicated or focused on the online community interested in developing and sharing their knowledge about web analytics or measuring digital marketing activities using various technologies & tools. This blog will also focus on finding initiatives & uses of web analytics in Middle East with an objective to grow & bring together community who works in this industry in the region. I believe that this community is quite isolated and there is a need to create a platform where all digital analysts can come together and share their experiences & learn from each other. [Read more…]