Online Ad Blockers adoption on the rapid rise in The Middle East

Middle East internet consumers are increasingly choosing to strip out the advertising from content they consume online. Online Ad Blockers adoption is increasing like Global Warming which everyone is aware about but and no one seems to be worried about it. 

Below Google Trends chart clearly shows a massive rise in searches on Google for keyword “ad blocker” from primary markets like UAE, KSA and Qatar. Notice the huge interest for Ad Blockers in Qatar.

Average Monthly Search volumes for same keyword have gone up double-fold in last year itself within GCC (Source: Google AdWords Keyword Planner Tool). [Read more…]

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Have you ever wondered how many Facebook Users are there in Middle East or what is the internet penetration or how many smartphone users are there in Middle East that you can target for your next campaign? I am sure you have. I receive this question from my peers every day and I thought to create a single source that anyone can return to again and again to get most updated information. [Read more…]