Red Bull UAE builds awareness for new Flavors via Twitter based contest

redbull_logoEveryone knows Red Bull. This is the only brand that is less known for its product but known more for its extreme sports and adrenaline stunt based marketing. With help of this new Twitter based competition Red Bull attempts to improve the awareness of newly launched Flavors (called Editions) in UAE. [Read more…]

101 creative ways to wish Ramadan from powerful Middle East Brands on Facebook

It is that time of the year when every Middle East brand maintaining it’s presence on Facebook is greeting “Ramadan Kareem” in one form of message or another to their Facebook following.

I happen to follow majority of these brands on Facebook and as a matter of fact yesterday & today my news feed was quite chocked with the Ramadan Messages and I got quite fascinated to observe that some brands chose to add their brand messaging in some form to the creative asset they developed and some brands chose to just let it roll in the festive spirit and no branding added at all. [Read more…]