Online Ad Blockers adoption on the rapid rise in The Middle East

Middle East internet consumers are increasingly choosing to strip out the advertising from content they consume online. Online Ad Blockers adoption is increasing like Global Warming which everyone is aware about but and no one seems to be worried about it. 

Below Google Trends chart clearly shows a massive rise in searches on Google for keyword “ad blocker” from primary markets like UAE, KSA and Qatar. Notice the huge interest for Ad Blockers in Qatar.

Average Monthly Search volumes for same keyword have gone up double-fold in last year itself within GCC (Source: Google AdWords Keyword Planner Tool). [Read more…]

Measure if your Online Ads are seen or not with this Simple Metric

Measure Your Online Display Advertising Beyond Basics

Research says that investments from brands in Digital marketing are growing exponentially in the Middle East and it will triple in few years. A major component of this digital marketing investment is spent on “Display” advertising which is considered as an influential channel to introduce new products & services to target audiences by a large number of brands here in this region. [Read more…]

10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display ads is 0.1%. (Source: DoubleClick) yet advertisers consider it an important part of their digital media strategy. [Read more…]

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Have you ever wondered how many Facebook Users are there in Middle East or what is the internet penetration or how many smartphone users are there in Middle East that you can target for your next campaign? I am sure you have. I receive this question from my peers every day and I thought to create a single source that anyone can return to again and again to get most updated information. [Read more…]

How brands are really embracing Instagram in Middle East

Instagram_Icon_LargeIf you are reading this blog post then you are probably aware about the story of Instagram and it’s massive growth. This photo sharing (and now video sharing) Mobile app grew from zero to 130 million monthly active users in 2 years and 7 months only (yes that’s monthly number of active users). [Read more…]

101 creative ways to wish Ramadan from powerful Middle East Brands on Facebook

It is that time of the year when every Middle East brand maintaining it’s presence on Facebook is greeting “Ramadan Kareem” in one form of message or another to their Facebook following.

I happen to follow majority of these brands on Facebook and as a matter of fact yesterday & today my news feed was quite chocked with the Ramadan Messages and I got quite fascinated to observe that some brands chose to add their brand messaging in some form to the creative asset they developed and some brands chose to just let it roll in the festive spirit and no branding added at all. [Read more…]

Announcing The State of Web Analytics in the Middle East Survey (2013)

As you know, the Middle East is growing very fast in terms of Digital Marketing and every day we can notice new digital activations from all sorts of brands. Not to mention measuring these campaigns is significantly important to understand what works and what doesn’t work. In order to understand how digital marketers in Middle East conceive Web Analytics I did a survey last year in 2012 in which close to 50 experienced digital marketers in Middle East participated and some amazing findings were revealed. [Read more…]

The State of Web Analytics in Middle East (2012) Survey Results

[Originally posted on which is now discontinued and merged into] conducted a research into The State of Web Analytics in Middle East (2012) with a focus to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business. [Read more…]

The State of Web Analytics in the Middle East Survey (2012)

[Originally posted on which is now discontinued and merged into] 

Welcome to This is a blog dedicated or focused on the online community interested in developing and sharing their knowledge about web analytics or measuring digital marketing activities using various technologies & tools. This blog will also focus on finding initiatives & uses of web analytics in Middle East with an objective to grow & bring together community who works in this industry in the region. I believe that this community is quite isolated and there is a need to create a platform where all digital analysts can come together and share their experiences & learn from each other. [Read more…]