10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display ads is 0.1%. (Source: DoubleClick) yet advertisers consider it an important part of their digital media strategy. [Read more…]