Online Ad Blockers adoption on the rapid rise in The Middle East

Middle East internet consumers are increasingly choosing to strip out the advertising from content they consume online. Online Ad Blockers adoption is increasing like Global Warming which everyone is aware about but and no one seems to be worried about it. 

Below Google Trends chart clearly shows a massive rise in searches on Google for keyword “ad blocker” from primary markets like UAE, KSA and Qatar. Notice the huge interest for Ad Blockers in Qatar.

Average Monthly Search volumes for same keyword have gone up double-fold in last year itself within GCC (Source: Google AdWords Keyword Planner Tool). [Read more…]

How to calculate Reach of your Facebook Posts to your Fans

Facebook Reach is probably one of the most written topics in Facebook marketing blogosphere on the World Wide Web. An exact keyword search on Google with “Facebook Reach” returns over 71,000 results. That’s a lot of content.

If you are reading this post then probably you are already aware about what Facebook Reach is so I am not going to repeat it again. Let’s jump directly to the purpose of this post. [Read more…]

Announcing The State of Web Analytics in the Middle East Survey (2013)

As you know, the Middle East is growing very fast in terms of Digital Marketing and every day we can notice new digital activations from all sorts of brands. Not to mention measuring these campaigns is significantly important to understand what works and what doesn’t work. In order to understand how digital marketers in Middle East conceive Web Analytics I did a survey last year in 2012 in which close to 50 experienced digital marketers in Middle East participated and some amazing findings were revealed. [Read more…]

Facebook Insights & the dilemma of Like Sources for a Fan Page

[Originally posted on which is now discontinued and merged into]

Facebook Insights as a tool is highly confusing & frustrating when it comes to understanding the Sources of Page Likes for a Brand page. It is so unclear that it is difficult to understand that it provides data about Like Sources or the physical locations of Like Boxes that appear on various places with Facebook’s interface. It leaves us in a catch-22 situation at various data points but by hook or by crook we have to learn about how to deal with it.

In Part 1 and Part 2 of this blog post I explained what are the different sources of Page Likes and explanations of each source as per documents provided by Facebook. I showed various examples of inconsistent use label names used in online tool, field names used in Excel export file and then different explanatory names & confusing definitions found in various online documentations provided by Facebook.

This inconsistency and confusing language constitutes to a bigger state of dilemma about sources of page likes. What Facebook explains in theory (within documents) doesn’t make sense in practical when we analyze the data in depth & beyond Facebook Insights. [Read more…]

Sources of Likes for Brand Pages & Facebook Insights (Part 2)

[Originally posted on which is now discontinued and merged into]

In first part of this 3 post series I uncovered what the different sources of Page Likes within Facebook & outside Facebook’s interface.

Now in this Part 2 of the post I focus more about different documentations from Facebook to find more about these Like Sources and the differences in between them.

In the Part 3, I’ll discuss some gaps I have found in the way Facebook Insights calculates and interprets the data.
[Read more…]

Sources of Likes for Brand Pages & Facebook Insights (Part 1)

[Originally posted on which is now discontinued and merged into]

Do you own a Facebook Brand page or do you analyze one (or several) like me then sooner or later you’ll seek answers to some of questions like this.

How Fans like my Brand page? What % of my fans comes from Organic sources? Is paid advertising working for fan growth of my page? Does Paid Advertising influence my organic growth as well? Do I need to continue with Facebook advertising?

In order to answer some of these questions, it is important to understand what the different sources of Page Likes are. Facebook provides data to find out how fans like your page which can help us uncover answers to above questions. [Read more…]

The State of Web Analytics in Middle East (2012) Survey Results

[Originally posted on which is now discontinued and merged into] conducted a research into The State of Web Analytics in Middle East (2012) with a focus to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business. [Read more…]

The State of Web Analytics in the Middle East Survey (2012)

[Originally posted on which is now discontinued and merged into] 

Welcome to This is a blog dedicated or focused on the online community interested in developing and sharing their knowledge about web analytics or measuring digital marketing activities using various technologies & tools. This blog will also focus on finding initiatives & uses of web analytics in Middle East with an objective to grow & bring together community who works in this industry in the region. I believe that this community is quite isolated and there is a need to create a platform where all digital analysts can come together and share their experiences & learn from each other. [Read more…]