Online Ad Blockers adoption on the rapid rise in The Middle East

Middle East internet consumers are increasingly choosing to strip out the advertising from content they consume online. Online Ad Blockers adoption is increasing like Global Warming which everyone is aware about but and no one seems to be worried about it. 

Below Google Trends chart clearly shows a massive rise in searches on Google for keyword “ad blocker” from primary markets like UAE, KSA and Qatar. Notice the huge interest for Ad Blockers in Qatar.

Average Monthly Search volumes for same keyword have gone up double-fold in last year itself within GCC (Source: Google AdWords Keyword Planner Tool). [Read more…]

Measure if your Online Ads are seen or not with this Simple Metric

Measure Your Online Display Advertising Beyond Basics

Research says that investments from brands in Digital marketing are growing exponentially in the Middle East and it will triple in few years. A major component of this digital marketing investment is spent on “Display” advertising which is considered as an influential channel to introduce new products & services to target audiences by a large number of brands here in this region. [Read more…]

10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display ads is 0.1%. (Source: DoubleClick) yet advertisers consider it an important part of their digital media strategy. [Read more…]

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Have you ever wondered how many Facebook Users are there in Middle East or what is the internet penetration or how many smartphone users are there in Middle East that you can target for your next campaign? I am sure you have. I receive this question from my peers every day and I thought to create a single source that anyone can return to again and again to get most updated information. [Read more…]

Red Bull UAE builds awareness for new Flavors via Twitter based contest

redbull_logoEveryone knows Red Bull. This is the only brand that is less known for its product but known more for its extreme sports and adrenaline stunt based marketing. With help of this new Twitter based competition Red Bull attempts to improve the awareness of newly launched Flavors (called Editions) in UAE. [Read more…]

How brands are really embracing Instagram in Middle East

Instagram_Icon_LargeIf you are reading this blog post then you are probably aware about the story of Instagram and it’s massive growth. This photo sharing (and now video sharing) Mobile app grew from zero to 130 million monthly active users in 2 years and 7 months only (yes that’s monthly number of active users). [Read more…]