Jotun Paints Arabia tries to unleash Facebook Fans Interior design skills through custom Facebook App

Facebook is most popular social network in Middle East and no wonder why all brands are trying to capture the most out of this platform. Jotun Paints, a well established brand in the world of paints tries to capture the interest of their Facebook fans  by launching a new Facebook app to promote their collection of “Lady Design” paints. This app allows Facebook users to unleash the interior designer in themselves and win weekly and mega prize for their efforts.

Jotun Lady Design Faebook AppThe Facebook app which is available in English & Arabic is open to only Fans of Jotun Arabia Facebook page residing in UAE, KSA, Kuwait, Qatar & Bahrain.

Fans are asked to select one of the Jotun Lady Design collection paint as base of their inspiration board and then allows to add many types of home interior items ranging from Home Furniture, Mirror Frames, Vases, Cushions, etc to this board to create a unique design of the room they like. All entries are saved in gallery and winners are selected by a weekly draw to win vouchers from local home accessory store & a mega prize to win a complete room make over in the end of the campaign.

This campaign is part of a larger campaign Jotun initiated in early June 2013 to promote the new line of paints under the name of Lady Design. Jotun even launched a microsite to support the initiative.

It is surprising to see the landing page of the Facebook app does not mention that what is the prize participants can win and fails to mention that the participation is only open to residents of certain countries. A user doesn’t even realize until he/she open the terms & conditions to view the fine print which could generate frustration to users from non-participating countries who might spend their valuable time inside the app and create something unique which will be disqualified without even they noticing it.

Jotun Arabia Facebook Fan Growth

Jotun Fan Growth Chart

Above chart of Jotun Arabia’s Facebook Fan growth clearly suggests that Jotun is trying to up their game in Social media. Their Facebook page also has references to multiple Facebook activation’s  “Color of the Year” in May 2013 in which they gave away a free Samsung Galaxy S4 and “Life’s Messy competition” in April 2013 in which kid’s room makeover is offered as giveaway.

3 Facebook activation’s within 3 months has definitely driven the fan growth for Jotun (also driven by Facebook advertising & giveaways) but it will be interesting to see how Jotun will convert some of these newly acquired fans as their customers in longer run and I’ll look out for their Facebook news feed Content Strategy in coming months which could generate the real fruits in terms of sales.

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  • Taruna Lachhwani

    Insightful & well written!

    Thank you