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adblocker coverphoto

Online Ad Blockers adoption on the rapid rise in The Middle East

Middle East internet consumers are increasingly choosing to strip out the advertising from content they consume online. Online Ad Blockers adoption is increasing like Global Warming which everyone is aware about but and no one seems to be worried about it.  Below Google Trends chart clearly shows a massive rise in searches on Google for keyword “ad blocker” from […]

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Measure if your Online Ads are seen or not with this simple metric

Measure if your Online Ads are seen or not with this Simple Metric

Research says that investments from brands in Digital marketing are growing exponentially in the Middle East and it will triple in few years. A major component of this digital marketing investment is spent on “Display” advertising which is considered as an influential channel to introduce new products & services to target audiences by a large number of brands here in this […]

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10-examples

10 examples of Poor Display Banner and Landing Page combinations from Arabia

Digital Advertising spend in Middle East is predicted to hit $1 Billion by 2018 but the question is if advertisers are really making this advertising spend work for them? Display banner advertising is a major component of this spending and average click-through rate of display ads is 0.1%. (Source: DoubleClick) yet advertisers consider it an […]

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Digital Marketing Research in Middle East

The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East

Have you ever wondered how many Facebook Users are there in Middle East or what is the internet penetration or how many smartphone users are there in Middle East that you can target for your next campaign? I am sure you have. I receive this question from my peers every day and I thought to […]

facebook tips & tricks

5 Tips to Test & Improve Engagement on your Facebook Posts

After working on numerous Facebook pages for local & international Brands I realized that this bird called “engagement” can’t be tamed and you need to continue to evolve with your creative ammunition to keep it on your side. Every Brand, every agency & every community manager who works in Social Media space is trying different tactics […]

Facebook Fan Reach

How to calculate Reach of your Facebook Posts to your Fans

Facebook Reach is probably one of the most written topics in Facebook marketing blogosphere on the World Wide Web. An exact keyword search on Google with “Facebook Reach” returns over 71,000 results. That’s a lot of content. If you are reading this post then probably you are already aware about what Facebook Reach is so I […]